How can Realtors stay the course during COVID-19?

A Man Thinking while sitting on a bench

Realtors: Maintain Your Mental Fortitude

As the coronavirus spread across the United States, causing an unexpected national health crisis, realtors found themselves in a unique position. In areas such as Central Florida and Polk County, there is currently a high demand for housing and shockingly low supply. Therefore, it’s more important than ever that realtors stay on top of current marketplace trends to help make ends meet and be successful in their respective fields. In keeping a good attitude and positive energy flow, Realtors can work through these tough times to procure a sale.

We understand that right now, working with buyers can be difficult. However, we’ve gathered the best tips and tricks of the trade to help realtors stay successful. Despite nationwide job loss, financial uncertainty, and an economic recession, the path to success still exists. Keep reading to find out what you can do to keep your head in the game and your mental fortitude strong.

Know the Resources Available in Your Area

One of the most important things that realtors can currently do when working with buyers is to provide information on available local resources. Most states are currently offering a variety of services to potential buyers, including homeowner relocation grants. These grants give buyers additional funds for down payments, rent, and deposits.

A realtor who helps clients navigate available options and assistance programs will be highly valuable during the national health crisis. Staying on top of these resources, as well as knowing what local laws for late rent and eviction courts will benefit buyers and help ease their minds.

The Cares Act allows you to ask your mortgage lender for a forbearance. If you are currently struggling to pay your mortgage, this might be the right option for you. The state also has programs under construction that may help renters and landlords with payments.

Be Prepared to Negotiate with Sellers

A key to your home

A key to your home

Working with sellers is often an important part of the job in most cases. However, given the current health crisis, buyers require added flexibility to successfully purchase a new home. In Central Florida, the housing market is exceptionally competitive. Surprisingly, the housing market has not seen a drastic change. April and May were a bit touchy but June and July promise to make up for any losses. Thereby, allowing home sellers to push forward with their move to a new location.

Realtors need to be willing to be adaptable and approach both parties with a variety of solutions to meet the needs of both the buyer and the seller. With the mandated mask requirement, helping home sellers and buyers understand the cautionary steps to viewing homes. As well, the seller will appreciate your diligence in keeping their home safe and ensuring things are wiped clean when customers leave. For more about social distancing, please click HERE.

Remember to Take Care of Yourself

Lastly, one of the most important things you can do, as a realtor, during these unprecedented times, is making sure you take care of yourself. Realistically, this means taking into account the current housing market and holding yourself to reasonable expectations. Remember that currently, the Central Florida housing market is unstable, at best. Know that finding solutions that fit everyone’s needs can be tricky. No one expected this, and everyone is struggling.

Do what you can as you can. Prepare in advance and make sure you know what the average cost of a property in your area is. By focusing on what each unique property has to offer and providing both buyers and sellers with a variety of benefits, you’ll be able to continue to make sales that meet the needs of all parties involved.

At the end of the day, taking care of yourself will be the most important aspect of your job. Realtors, by nature, are personable. Making sure you take care of yourself and remain friendly, knowledgable, and open to negotiation will help you thrive, despite our current health crisis.

About the Author

I have been a Realtor in Central Florida since 2006. I live and work in Polk County. I am a straightforward person who refuses to cut corners and places emphasis on honesty and integrity in the home buying and selling process. I firmly believe that it is my duty to serve others and to use my negotiating skills to obtain the best price for the sale of any home. I will take disciplined initiative in all aspects of any transaction, invests timeless effort to build a strong and lasting relationship with all clients, and streamline all aspects of the real estate processes with exceptional skill and diligence. I take pride in professionalism and continue to educate myself and adapt to the ever changing conditions of the real estate market.

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